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<p>　　城市形象宣傳片是基于城市真實(shí)景象經(jīng)過(guò)選擇性拍攝和特效化處理的影片。城市形象宣傳片中音樂(lè)畫(huà)面語(yǔ)言運(yùn)用的重要性，其中隱含著出品方及制作者的特定意識(shí)形態(tài)，思想深刻、情感豐富。在具體的踐行過(guò)程中，要想在短短幾分鐘的城市形象宣傳片中充分表達(dá)出品方的訴求，這就對(duì)制作團(tuán)隊(duì)提出較高的要求。在既有城市發(fā)展結(jié)構(gòu)中，很多地方對(duì)城市形象宣傳片的重視程度較高，通常都是由政府相關(guān)主管部門(mén)出品，經(jīng)由電視臺(tái)產(chǎn)生和拍攝完成，但是這種運(yùn)作模式很難生成創(chuàng)意，對(duì)音樂(lè)畫(huà)面語(yǔ)言的運(yùn)作不到位，影響了最終宣傳效果。</p><p style="text-align: center"><img src="/data/upload/image/20220317/1647499493527417.jpg" title="1647499493527417.jpg" alt="1647499493527417.jpg" width="460" height="320" border="0" vspace="0" style="width: 460px; height: 320px;"/></p><p>　　城市形象宣傳片的核心價(jià)值在于眾多城市中脫穎而出，展現(xiàn)獨(dú)特的風(fēng)貌，進(jìn)而由此帶來(lái)巨大的經(jīng)濟(jì)效益和社會(huì)效益。中國(guó)傳統(tǒng)文化源遠(yuǎn)流長(zhǎng)，有著五千多年的歷史沉淀與積累，可以說(shuō)，每座城市背后都有屬于自己的故事，并因差異，形成了豐富多樣的特色民俗體系，其中蘊(yùn)含著豐富的精神內(nèi)涵，城市形象宣傳片中音樂(lè)畫(huà)面語(yǔ)言運(yùn)用的重要性，在城市形象宣傳片的剪輯制作過(guò)程中，不單單要考慮求異創(chuàng)新，更重要的是堅(jiān)持因地制宜原則指導(dǎo)，探索符合本土整體氣質(zhì)風(fēng)貌的音樂(lè)畫(huà)面語(yǔ)音，加以恰當(dāng)運(yùn)用，從而帶給受眾強(qiáng)烈的情感共鳴感受，使之印象深刻。</p><p style="text-align: center"><img src="/data/upload/image/20220317/1647499554911604.jpg" title="1647499554911604.jpg" alt="1647499554911604.jpg" width="460" height="320" border="0" vspace="0" style="width: 460px; height: 320px;"/></p><p>　　城市形象宣傳片在具體的實(shí)踐過(guò)程中，對(duì)解說(shuō)的運(yùn)用，并非平鋪直敘，而是依托城市發(fā)展文化，再現(xiàn)其中的人文內(nèi)涵，同時(shí)合理調(diào)整配音解說(shuō)節(jié)奏，與音樂(lè)畫(huà)面的動(dòng)態(tài)保持一致，呈現(xiàn)出一種整體美的享受。值得指出的是，解說(shuō)詞在城市形象宣傳片中的運(yùn)用，雖然發(fā)揮了一定的解說(shuō)作用，但無(wú)須過(guò)度強(qiáng)調(diào)或突出，應(yīng)在把握宣傳片整體風(fēng)格的基礎(chǔ)上，提出對(duì)其詞美感與意境美的呈現(xiàn)，講磅礴氣勢(shì)與細(xì)膩之美有機(jī)的組合起來(lái)，讓受眾感受到無(wú)比的舒適。</p><p style="text-align: center"><img src="/data/upload/image/20220317/1647499579643084.jpg" title="1647499579643084.jpg" alt="1647499579643084.jpg" width="460" height="320" border="0" vspace="0" style="width: 460px; height: 320px;"/></p><p>　　總而言之，城市形象宣傳音樂(lè)畫(huà)面語(yǔ)言運(yùn)用十分重要，其作為一項(xiàng)系統(tǒng)工程，需對(duì)每個(gè)細(xì)節(jié)進(jìn)行考量，結(jié)合各地區(qū)文化特征合理運(yùn)用，未來(lái)還有很大的研究空間。作者希望學(xué)術(shù)界大家持續(xù)關(guān)注此課題研究，結(jié)合實(shí)際情況，針對(duì)性的提出更多有效的城市形象宣傳片音樂(lè)畫(huà)面語(yǔ)言運(yùn)用策略。</p><p><br/></p> </div> </div> <h3 class="tag">相關(guān)標(biāo)簽：<a 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