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class="content">  <div id="4bpbh2in" class="news_detail"> <h1 class="title">企業(yè)宣傳片都有哪幾種表現(xiàn)形式？</h1> <div id="4bpbh2in" class="info_title clearfix"> <h3 class="title_bar"> 發(fā)布日期：<span>2019-10-24</span> 作者：<span>天津市藝?yán)任幕瘋鞑ビ邢薰?/span> 點(diǎn)擊：<span><script src="http://jwd-lcd.com/data/include/newshits.php?id=448"></script></span> </h3> <div id="4bpbh2in" class="share">  <div id="4bpbh2in" class="bdsharebuttonbox"> <a href="#" class="bds_more" data-cmd="more"></a> <a href="#" class="bds_qzone" data-cmd="qzone"></a> <a href="#" class="bds_tsina" data-cmd="tsina"></a> <a href="#" class="bds_tqq" data-cmd="tqq"></a> <a href="#" class="bds_renren" data-cmd="renren"></a> <a href="#" class="bds_weixin" data-cmd="weixin"></a> </div> <script> window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdPic":"","bdStyle":"0","bdSize":"16"},"share":{},"image":{"viewList":["qzone","tsina","tqq","renren","weixin"],"viewText":"分享到：","viewSize":"16"},"selectShare":{"bdContainerClass":null,"bdSelectMiniList":["qzone","tsina","tqq","renren","weixin"]}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)]; </script>  </div> </div> <div id="4bpbh2in" class="content"><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:32px;padding:0 0 0 0 ;text-autospace:ideograph-numeric;line-height:150%;background:rgb(255,255,255)"><span style="font-family: 宋體;letter-spacing: 0;font-size: 16px"><span style="font-family:宋體">企業(yè)宣傳片是由企業(yè)自主投資制作，主要介紹企業(yè)主營業(yè)務(wù)、產(chǎn)品、企業(yè)規(guī)模以及人文歷史等的專題片，它能幫助企業(yè)更好的展示自身形象和產(chǎn)品信息。</span></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-autospace:ideograph-numeric;line-height:150%;background:rgb(255,255,255)"><span style="font-family: 宋體;letter-spacing: 0;font-size: 16px"><span style="font-family:宋體">優(yōu)質(zhì)的企業(yè)宣傳片不僅能很好的展示企業(yè)形象、擴(kuò)大企業(yè)的知名度、獲得合作者的好感和信心、吸引更多人才加入、激發(fā)職工的敬業(yè)精神，還可以得到公眾的信賴，促進(jìn)產(chǎn)品的銷售。</span></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-autospace:ideograph-numeric;line-height:150%;background:rgb(255,255,255)"><span style="font-family: 宋體;letter-spacing: 0;font-size: 16px"><span style="font-family:宋體"> 一般來講，企業(yè)宣傳片有紀(jì)實(shí)型、表現(xiàn)型、紀(jì)實(shí)表現(xiàn)型三種表現(xiàn)形式。</span></span></p><p style="text-align: center;"><img src="/data/upload/image/20191024/1571907426998836.png" title="1571907426998836.png" alt="image.png"/></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-autospace:ideograph-numeric;line-height:150%;background:rgb(255,255,255)"><strong> </strong><strong><span style="font-family: 宋體;letter-spacing: 0;font-size: 16px">1.紀(jì)實(shí)型　</span></strong></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-autospace:ideograph-numeric;line-height:150%;background:rgb(255,255,255)"><span style="font-family: 宋體;letter-spacing: 0;font-size: 16px"><span style="font-family:宋體"> 紀(jì)實(shí)型主要是以敘事或主持人介紹的形式制作宣傳片。紀(jì)實(shí)型企業(yè)宣傳片的優(yōu)點(diǎn)是成本低，制作方便，缺點(diǎn)是文化品位不高，吸引力不足。</span></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-autospace:ideograph-numeric;line-height:150%;background:rgb(255,255,255)"><strong> </strong><strong><span style="font-family: 宋體;letter-spacing: 0;font-size: 16px">2.表現(xiàn)型　</span></strong></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-autospace:ideograph-numeric;line-height:150%;background:rgb(255,255,255)"><span style="font-family: 宋體;letter-spacing: 0;font-size: 16px"><span style="font-family:宋體"> 表現(xiàn)型一般是以形象展示為主，通過精美的畫面、優(yōu)美的語言、個(gè)性化的剪輯等來達(dá)到理想的視聽效果。表現(xiàn)型企業(yè)宣傳片的優(yōu)點(diǎn)是視覺沖擊力強(qiáng)、檔次高，缺點(diǎn)是制作周期長、拍攝成本高。</span></span></p><p style="text-align: center;"><img src="/data/upload/image/20191024/1571907444498999.png" title="1571907444498999.png" alt="image.png"/></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-autospace:ideograph-numeric;line-height:150%;background:rgb(255,255,255)"><strong> </strong><strong><span style="font-family: 宋體;letter-spacing: 0;font-size: 16px">3.紀(jì)實(shí)表現(xiàn)型　</span></strong></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-autospace:ideograph-numeric;line-height:150%;background:rgb(255,255,255)"><span style="font-family: 宋體;letter-spacing: 0;font-size: 16px"><span style="font-family:宋體"> 紀(jì)實(shí)表現(xiàn)型是指將紀(jì)實(shí)和表現(xiàn)穿插運(yùn)用的一種企業(yè)宣傳片表現(xiàn)形式。根據(jù)需要，紀(jì)實(shí)型企業(yè)宣傳片還可以通過啟用演員、設(shè)定故事情節(jié)等，使寫實(shí)與寫意完美結(jié)合，更好地傳播信息，升華主旨。</span></span></p><p style="text-align: center;"><img src="/data/upload/image/20191024/1571907461357760.png" title="1571907461357760.png" alt="image.png"/></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-autospace:ideograph-numeric;line-height:150%;background:rgb(255,255,255)"><span style="font-family: 宋體;letter-spacing: 0;font-size: 16px"><span style="font-family:宋體"> 營銷是企業(yè)成功最為重要的環(huán)節(jié)之一，任何一個(gè)企業(yè)要把產(chǎn)品賣出去，首先就是需要讓客戶了解你的產(chǎn)品。在這樣一個(gè)信息高速發(fā)展的時(shí)代，客戶每天都會(huì)接觸到很多同類的產(chǎn)品信息，如何在最短地時(shí)間內(nèi)，最有效地讓客戶了解企業(yè)產(chǎn)品的詳細(xì)特點(diǎn)、優(yōu)勢、與眾不同成為企業(yè)營銷的關(guān)鍵，而企業(yè)宣傳片集視聽于一身，可以從視覺和聽覺兩方面來展示企業(yè)及其產(chǎn)品，對比單一而傳統(tǒng)的營銷手段更具有優(yōu)勢，是展現(xiàn)企業(yè)及產(chǎn)品特點(diǎn)的一個(gè)很好的宣傳方式。</span></span></p><p><br/></p></div> <h3 class="tag">本文網(wǎng)址：http://jwd-lcd.com/news/448.html </h3> <h3 class="tag">相關(guān)標(biāo)簽：<a href="http://jwd-lcd.com/tag/%E5%A4%A9%E6%B4%A5%E8%89%BA%E5%BB%8A%E6%96%87%E5%8C%96">天津藝?yán)任幕?/a>,<a href="http://jwd-lcd.com/tag/MG%E5%8A%A8%E7%94%BB">MG動(dòng)畫</a>,<a href="http://jwd-lcd.com/tag/%E5%BD%B1%E8%A7%86%E5%88%B6%E4%BD%9C">影視制作</a>,<a href="http://jwd-lcd.com/tag/%E8%99%9A%E6%8B%9F%E4%BB%BF%E7%9C%9F">虛擬仿真</a>,<a href="http://jwd-lcd.com/tag/%E9%85%8D%E9%9F%B3">配音</a> </h3> <div id="4bpbh2in" class="page">上一篇：<a 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